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Android KitKat

posted Sep 3, 2013, 12:30 PM by Franky Smartarsch   [ updated Sep 3, 2013, 12:31 PM ]
KitKat Android
Android KitKat unveiled in Google surprise move. Google is calling the next version of its mobile operating system Android KitKat.The news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie. The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker. However, Google told the BBC that it had come up with the idea and that neither side was paying the other.
"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC. Instead, he said, the idea was to do something "fun and unexpected". However, one branding expert warned there were potential pitfalls to such a deal.
"If your brand is hooked up with another, you inevitably become associated with that other brand, for good or ill," said Simon Myers, a partner at the consultancy Prophet.
"If that brand or business has some reputational issues that emerge, it would be naive to think as a brand owner that your good name, your brand equity, would not be affected."
Nestle has faced criticism in the past for the way it promoted powdered baby milk in the developing world. It has also had to recall numerous products, most recently bags of dog food following a salmonella scare in the US.
Since 2009, Google and its partners in the Open Handset Alliance have codenamed each Android release after a type of treat, with major updates progressing a letter along the alphabet.
Previous versions have been called Cupcake, Donut, Eclair, Froyo (short for frozen yoghurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Although the developers had referred to the forthcoming version as KLP in internal documents, Mr Lagerling said the team decided late last year to opt instead for the chocolate bar.


"We realized that very few people actually know the taste of a key lime pie," he explained. "One of the snacks that we keep in our kitchen for late-night coding are KitKats.
And someone said: 'Hey, why don't we call the release KitKat?' "We didn't even know which company controlled the name, and we thought that [the choice] would be difficult.
But then we thought well why not, and we decided to reach out to the Nestle folks." Mr Lagerling said he had made a "cold call" to the switchboard of Nestle's UK advertising agency at the end of November to propose the tie-up.


Credits: BBC/Leo Kelion - Find the whole report here... - Image Credits: Hersheys KitKat